TY  - BOOK
AU  - Reic,Ivna
TI  - Events marketing management: a consumer perspective 
SN  - 9781138901810 (pbk)
AV  - GT3405 .R45 2017
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -