Shimp, Terence A. <br/><br/>
Integrated marketing communication in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed. 
 - Australia :  South-Western,  c2010. 
 - xx, 668 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324665314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2010