TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communication in advertising and promotion
SN  - 9780324665314
AV  - HF5415.123 .S54 2010
PY  - 2010///
CY  - Australia
PB  - South-Western
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -