TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital media and innovation: management and design strategies in communication 
SN  - 9781452241418 (Pbk. : alk. paper)
AV  - P 96 M34 G47 2017 CIRC 
PY  - 2017///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Organizational effectiveness
N1  - Includes bibliographical references and indexes
ER  -