Keyton, Joann Communication research : asking questions, finding answers / Joann Keyton. - Fifth edition. - New York, New York : MacGraw-Hill, 2019. - xxv, [385] pages : illustrations ; 24 cm. Includes bibliographical references and index. ISBN: 9781260085044 (Pbk.) Subjects--Topical Terms: Communication --Research. LC Class. No.: P 91.3 K49 2019 CIRC