TY - BOOK AU - Domingo, Honeylyn B.; Ragutero, Jimbon B.; Torralba, Dianne D. TI - Characteristics of viral advertisements and netizen's perceptions and liking and sharing behavior PY - 2017/// N1 - Thesis (Bachelor of Arts in Communication) -- Mariano Marcos State University - College of Arts & Sciences, Batac City; Bibliography: leaves 51-53 ER -