02090nam a22001817a 4500003000400000005001700004008004100021040001400062100003500076245015000111260000900261300002800270500006200298520138600360942001601746999001701762952012901779OSt20210927080712.0210927b        |||||||| |||| 00| 0 eng d  aMMSUcULS  aRosete,Antonette Catherine R.   aMilk and milk products consumption preference of clients of diary store Ilocos of the Philippine Carabao Center / cAntonette Catherine R. Rosete  c2019  axi, 46 leaves c28 cm.   aThesis(BS Arg (An Sci) - Mariano Marcos State University   aABSTRACT  ANTONETTE CATHERINE R. ROSETE. 2019. Milk and Milk Products Consumption Preference of Clients of the Dairy Store Ilocos of the Philippine Carabao Center. Undergraduate Thesis. College of Agriculture Food and Sustainable development. Mariano Marcos State University, City of Batac. 2906, Ilocos Norte. 46 PP Adviser: Ms, Joan R. Rarogal  	This research study aimed to identify the factors affecting milk consumption of the clients of the Philippine Carabao Center as well as to determine the effects of these factors on the intention to consume and purchase milk. A random sample of 57 walk in and regular clients were randomly selected to collect data on their milk and milk consumption preference. Methodologically, the socio-demographic profile, consumer motivation, consumer purchasing preferences, influencing factors, and role of family and peer groups were determined. The preferences of the consumers in purchasing dairy products and the relationship of the different variables was analyzed using the Chi-square and the Pearson Correlation Analyses. Results revealed that there was significant relationship between the influencing factors and the preferences for milk of the clients of the Dairy Store Ilocos of the Philippine Carabao Center. In contrast, there was no significant relationship between the preference for milk and the monthly income of the clients.  2ddccTHEDIS  c16446d16446  00102ddc4070aMMSU_MAINbMMSU_MAINcTHESESd2021-09-27i5526p5526-UThesisr2021-09-27w2021-09-27yTHEDISzRoom Use Only