TY  - BOOK
AU  - Husemann-Kopetzky, Markus
TI  - Handbook on the psychology of pricing: 100 + effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know 
SN  - 9783947897001 Pbk, Bp.
AV  - HF 5416.5 H87 2018 CBEA RC 
PY  - 2018///
CY  - Las Vegas, Nevada
PB  - Pricing School Press, 
KW  - Pricing.
KW  - Marketing--Economic aspects.
KW  - Consumption (Economics)
N1  - Includes bibliographical references
ER  -