Crawford, Merle New products management / Merle Crawford, Anthony Di Benedetto - Twelfth edition - New York : McGraw-Hill, 2021. - xvii, 494 pages ; 24 cm. Includes index. ISBN: 9781260575088 Pbk, Bp. Subjects--Topical Terms: New products--Management. LC Class. No.: HF 5415.153 C73 2021 CBEA RC