Cross, Richard Customer bonding : pathway to lasting customer loyalty / Richard Cross , Janet Smith - Lincolnwood, Illinois : NTC Business Books c1995 - xix, 254 p. ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0-8442-3319-6 Subjects--Topical Terms: Customer relations.Customer service. LC Class. No.: HF5415.5 / .C76 1995