Pride, William M.
Marketing : concepts and strategies /
William M. Pride, O.C. Ferrell.
- 10th ed.
- Boston : Houghton Mifflin, c1997.
- xxxii, 666 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
039578574X
Marketing.
HF 5415 P742 1997 CIRC