TY  - BOOK
AU  - Cheverton, Peter
TI  - If you're brilliant... How come you can't identify your key customers?
SN  - 0749437294
AV  - HF 5438.8 C35 2002 REF 
PY  - 2002///
CY  - UK
PB  - Kogan Page
N1  - Includes index
ER  -