Entrepreneurial marketing :   beyond professionalism to creativity, leadership, and sustainability / 
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry. 
 - Hoboken, New Jersey :   John Wiley & Sons, Inc.,   2023. 
 - xv, 266 pages :  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781119835202 Hb. Bp. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.  <br/>Organizational change. <br/>Decision making. <br/>Strategic planning.<br/>Creativity in business.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 E58 2023 CASAT