Schindler, Robert M.

Pricing strategies : harvesting product value / Robert M. Schindler. - Second edition. - Los Angeles : SAGE, 2023. - xv, 408 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9781526494412 Pbk. Bp.


Pricing.
Marketing.

HF 5416.5 S35 2023 CASAT