Brown, Tom J. <br/><br/>
Basic marketing research : customer insights and managerial action / 
Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr. 
 - Eighth edition. 
 - Australia :   Cengage Learning,  2014. 
 - xxvi,  478 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781133188544 Hb. Bp. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 B76 2014 CASAT