Economy, Peter. text Hoboken, N.J Wiley c2008 2nd edition monographic eng

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xviii, 414 pages : illustration ; 24 cm. This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk. The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens. by Kathleen Allen and Peter Economy. Previous ed.: Foster City, Calif.: IDG, 2000. Includes index. Industrial management Information technology Management Master of business administration degree Business education HD31 .A4118 2008 9780470194294 MMSU 260818 20260818145308.0