TY - BOOK AU - Economy, Peter. TI - Complete MBA for dummies / SN - 9780470194294 AV - HD31 .A4118 2008 PY - 2008/// CY - Hoboken, N.J. : PB - Wiley, KW - Industrial management KW - Information technology KW - Management KW - Master of business administration degree KW - Business education N1 - Previous ed.: Foster City, Calif.: IDG, 2000; Includes index; The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens N2 - This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk ER -