Pride, William M. <br/><br/>
Marketing Foundations / 
William M. Pride, A. C. Ferrell. 
 - 3rd ed. 
 - Australia :  South-Western Cengage Learning,  c2009. 
 - xxi, 521 p. :  col. ill. :  27 cm. 
<br/><br/>Include bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781439080474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 P74 2009 CIRC