Moriarty, Sandra <br/><br/>
Advertising & IMC :  principles and practice / 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed., global edition. 
 - Boston :  Pearson,  c2012. 
 - 685 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5823 M67 2012 CIRC