TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy.
AU  - Wells, William.
TI  - Advertising & IMC: principles and practice 
SN  - 9780273752929
AV  - HF 5823 M67 2012 CIRC 
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -