Luther, William M <br/><br/>
The Marketing plan :  How to prepare and implement it / 
William M. Luther. 
 - 4th ed. 
 - New York :  AMACOM,  C2011. 
 - xi, 292 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780814416938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L87 2011