TY  - BOOK
AU  - Luther, William M
TI  - The Marketing plan: How to prepare and implement it 
SN  - 9780814416938
AV  - HF5415 .L87 2011
PY  - 2011///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -