Kotler, Philip Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : The Free Press, c1989. - xii, 401 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0029184614 Subjects--Topical Terms: Social marketing. LC Class. No.: HF 5415.122 K686 1989 CIRC