TY  - BOOK
AU  - Kotler, Philip
AU  - Roberto, Eduardo L.
TI  - Social marketing: strategies for changing public behavior 
SN  - 0029184614
AV  - HF 5415.122 K686 1989 CIRC 
PY  - 1989///
CY  - New York
PB  - The Free Press
KW  - Social marketing
N1  - Includes bibliographical references and index
ER  -