TY  - BOOK
AU  - Semenik, Richard J
AU  - Balmossy, Gary J
TI  - Principles of marketing: a global perspective 
SN  - 0538839139
AV  - HF5415.13 .S46 1995
PY  - 1995///
CY  - Cinicinnati, Ohio
PB  - South-western College
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -