Resisting McDonaldization /
edited by Barry Smart.
- London : Sage, 1999.
- x, 261 p. ; 24 cm.
Includes bibliographical references and index.
0761955186 (pbk)
McDonald's Corporation.
Consumer behavior.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Capitalism.
Fast food restaurants.
Industrial management.
HF5415.32 / .R47 1999