TY  - BOOK
AU  - Smart,Barry
TI  - Resisting McDonaldization
SN  - 0761955186 (pbk)
AV  - HF5415.32 .R47 1999
PY  - 1999///
CY  - London
PB  - Sage
KW  - McDonald's Corporation
KW  - Consumer behavior
KW  - Franchises (Retail trade)
KW  - Marketing
KW  - Consumption (Economics)
KW  - Capitalism
KW  - Fast food restaurants
KW  - Industrial management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/98061886-t.html
ER  -