TY  - BOOK
AU  - Cravens, David W
TI  - Strategic marketing
SN  - 0256214387
AV  - HF5415.135 .C72 1997
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -