Tull, Donald S <br/><br/>
Marketing management / 
Donald S. Tull, Lynn R. Kahle. 
 - New York :  Macmillan,  c1990. 
 - xvii, 779 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>002421700X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5418.13  / .T84 1990