TY  - BOOK
AU  - Tull, Donald S
AU  - Kahle, Lynn R.
TI  - Marketing management
SN  - 002421700X
AV  - HF5418.13 .T84 1990
PY  - 1990///
CY  - New York
PB  - Macmillan
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -