Cravens, David W <br/><br/>
Strategic marketing cases and applications / 
David W. Cravens, Charles W. Lamb, Jr. 
 - 2nd ed. 
 - Homewood, Illinois :  Irwin,  1986. 
 - xxi, 803 p. :  ill. ;  25 cm. 
 - (The Irwin series in marketing) .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256033714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C73 1986