TY  - BOOK
AU  - Cravens,David W
AU  - Lamb,Charles W.
TI  - Strategic marketing cases and applications
SN  - 0256033714
AV  - HF5415.135 .C73 1986
PY  - 1986///
CY  - Homewood, Illinois
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -