Debelak, Don Total marketing : capturing customers with marketing plans that work / Don Debelak. - Homewood, Illinois : Dow Jones-Irwin, c1989. - vii, 242 p. : ill. ; 24 cm. Includes index. ISBN: 155623192X Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .D42 1989 Dewey Class. No.: 658.8