Cohen, William A.,  1937- <br/><br/>
The Practice of marketing management :  analysis, planning, and implementation / 
William A. Cohen. 
 - 2nd ed. 
 - New York :  Macmillan ,  c1991. 
 - xx, [744] p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0029465826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C654 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/02