TY  - BOOK
AU  - Cohen,William A.
TI  - The Practice of marketing management: analysis, planning, and implementation 
SN  - 0029465826
AV  - HF5415.13 .C654 1991
U1  - 658.8/02 20
PY  - 1991///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -