Hisrich, Robert D <br/><br/>
Marketing decisions for new and mature products / 
Robert D. Hisrich, Michael P. Peters. 
 - 2nd ed. 
 - New York :  Macmillan Publishing,  c1991. 
 - xii, 516 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0029465516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415  / .H57 1991