Engel, James F <br/><br/>
Promotional strategy :  managing the marketing communications process / 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 6th ed. 
 - Homewood, Illinois :  Irwin,  1987. 
 - xvi, 621p., [4] p. of plates :  ill. ;  24 cm. 
 - (The Irwin series in marketing) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256036438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E53 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/2