Fewell, Arnold

Marketing / Arnold Fewell and Neville Wills. - Oxford, Oxford : Butterworth-Heinemann, 1992. - x, 187 p. : ill. ; 20 cm. - (Hospitality managers' pocket books) .

"Published in association with Caterer & hotelkeeper"--Cover. Includes index.

0750601655


Hospitality industry.
Advertising--Hospitality industry.

TX911.3.M3 / F48 1992

647/.068/8