TY  - BOOK
AU  - Fewell,Arnold
AU  - Wills,Neville
TI  - Marketing
SN  - 0750601655
AV  - TX911.3.M3 F48 1992
U1  - 647/.068/8 20
PY  - 1992///
CY  - Oxford, Oxford
PB  - Butterworth-Heinemann
KW  - Hospitality industry
KW  - Advertising
N1  - "Published in association with Caterer & hotelkeeper"--Cover; Includes index
ER  -