Hartley, Robert F <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley. 
 - 7th ed. 
 - New York :  John Wiley & Sons,  c1998. 
 - viii, 376 p. :  23 cm. 
<br/><br/> Rev. ed. of:  Marketing mistakes / Robert F. Hartley. 6th ed. c1995. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471159050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing United States --Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 1998