TY  - BOOK
AU  - Hartley, Robert F
AU  - Hartkley, Robert F., 1927-         . Marketing mistakes.
TI  - Marketing mistakes and successes
SN  - 0471159050
AV  - HF5415.1 .H37 1998
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Rev. ed. of:  Marketing mistakes / Robert F. Hartley. 6th ed. c1995; Includes bibliographical references
ER  -