TY  - BOOK
AU  - Bingham, Frank G
AU  - Raffield, Barney T.
AU  - Bingham, Frank G. Business to business marketing management.
TI  - Business marketing management
SN  - 0538836784
AV  - HF5415.1283 .B56 1995
PY  - 1995///
CY  - [Cincinnati, Ohio]
PB  - South-Western Publishing
KW  - Industrial marketing
KW  - Management
KW  - Industrial procurement
KW  - Case studies
KW  - United States
KW  - Industiral procurement
N1  - Rev. ed. of : Business to business marketing management, c1990; Includes bibliographical references and index
ER  -