Lee, Nancy R <br/><br/>
Social marketing :  influencing behaviors for good / 
Nancy R. Lee, Philip Kotler. 
 - 4th ed. 
 - Los Angeles :  SAGE,  c2011. 
 - xi, 502 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412981491 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .L43 2011