TY  - BOOK
AU  - Lee, Nancy R
AU  - Kotler, Philip.
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412981491 (Pbk.)
AV  - HF5414 .L43 2011
PY  - 2011///
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographical references and index
ER  -