Fill, Chris <br/><br/>
Advertising :  strategy, creativity and media / 
Chris Fill, Graham Hughes, Scott De Francesco. 
 - Harlow, England :  Pearson,  c2013. 
 - xxii, 394 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273760894 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Mass media.<br/>Digital media.
<br/><br/><label>LC Class. No.: </label>HF5823  / .F54 2013