TY  - BOOK
AU  - Fill, Chris
AU  - Hughes, Graham.
AU  - De Francesco, Scott.
TI  - Advertising: strategy, creativity and media 
SN  - 9780273760894 (Pbk.)
AV  - HF5823 .F54 2013
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Advertising
KW  - Mass media
KW  - Digital media
N1  - Includes bibliographical references and index
ER  -