Handbook of marketing for continuing education /
Robert G. Simerly and associates.
- San Francisco : Jossey-Bass Publishers, 1989.
- xxix, 521 p. ; 26 cm.
- (The Jossey-Bass higher education series) .
Includes bibliographical references and index.
1555421423
continuing education--Administration--Handbooks, manuals, etc. Marketing--Handbooks, manuals, etc.