Frochot, Isabelle
Marketing and designing the tourist experience /
Isabelle Frochot and Wided Batat.
- Oxford : Goodfellow Publishers, c2013.
- viii, 218 p. ; 25 cm.
Includes bibliographical references and index.
9781908999467 (Pbk.)
Tourism.
Marketing.
Advertising--Tourism.
G155 / .F76 2013