Wimmer, Roger D Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 10th ed. - Australia : Wadsworth Cengage Learning, c2014. - xiii, 481 p. ; 23 cm. - (Wadsworth series in mass communication and journalism) . Includes bibliographical references and index. ISBN: 9781285074603 (Pbk.) Subjects--Topical Terms: Mass media-- Research. LC Class. No.: P91.3 / .W55 2014