TY  - BOOK
AU  - Wimmer, Roger D
AU  - Dominick, Joseph R.
TI  - Mass media research :  : an introduction 
SN  - 9781285074603 (Pbk.)
AV  - P91.3 .W55 2014
PY  - 2014///
CY  - Australia
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  -  Research
N1  - Includes bibliographical references and index
ER  -